Long story short - True Artist® Brand began because I felt Artists should feel proud of what they offer to the world. Through fashion & accessories, it serves as a stylish reminder that your creative energy is a super power.
[Circa 2010 - 11] I was a self-employed, performing artist & freelance designer. While on tour for a show, I was also beginning preparations to trademark my "baby" True Artist Brand.
By 2012, the trademark registration was complete. As I was telling my friends about it, I also started getting early customers before I was 'ready'! Then I VERY nervously hosted my 1st event that September.
It was well received.
I am extremely grateful to all who have been supportive - even while I 'paused' the brand to explore a passion project: venue / event hosting [aka Upper Underground - #iykyk].
It was never over, but I am so ready to see how it grows!
My love for you true.
THE VERY 1ST
Videos: The Digibees [Jirard & Pockett]
2 zebra meme
1 brand essence